Something that is so necessary in a business relationship is so often ignored or not enough emphasis is placed on it and the business struggles to get it back once lost.
When you lose the trust of your clients, you will have a major problem trying to win them back!
So how do you gain that trust to begin with?
Simply expecting people to trust you is not enough. You must show a track record of following through on what you say you are going to do. You tell the truth. Don’t exaggerate or make false claims about your product.
Be willing to give your product away to get testimonials from happy customers. The more you do to build confidence in your ability to deliver the goods, the more you will inspire others to join you.
When you see people like Mike Filsaime getting behind a project, it is not because they are looking to make an extra buck. More often than not, they have seen what the product can do, they have met the person behind the project, and they have developed a trust in that person. You won’t see Mike putting his name in an untested product or telling his customers about someone who rips off his customers.
The pressure is when people of Mike Filsaime’s character and position takes an interest in you. You then have to be able to handle massive amounts of traffic. Make sure you are scalable to the point of getting hundreds of thousands of new customers. Be ready to handle a server outage with a backup plan, and take steps with your merchant account to let them know that a huge influx of money is coming in, so that they don’t freeze your account.
Being prepared for success is the best way to inspire and keep the trust of the people you serve and the people who will want to work with you once you have established trust. Remembering that people are counting on you every step of the way is a great way to stay humble and develop the sound character that you want to portray to your audience.
So whether you are a social networker or a product owner looking to sell your stuff, you need to establish and maintain a trust relationship with everyone around you. Without that, you are not going to stay in the limelight very long.
That is my sermon for today…
Have an amazing day!
PS – Thanks to everyone who wrote me encouraging messages and wished me fun in the Caribbean! I appreciate you very much!
We are in the process of getting together a group for next year’s cruise, so if you are interested in joining us for the trip of a lifetime, aboard the Carnival Dream (the ship is still being built) you will have a chance to reserve your cabin in the next week. Since I want to be able to offer an incentive for anyone who cruises with me, I will want to know who is interested in joining our group, so that I can schedule a 3 hour Social Network Mastermind Group where we can discuss the things that work and those that don’t for each of us. The goal is to fill 32 cabins for just the Social Networking Masterminders. We sail January 9 – 16, 2010 so you can plan your schedule for next year immediately!