Micheal Savoie

(1-21-2011 – ResolveToSucceed.com) I read the news today, oh boy!

So starts the Beatles song A Day In The Life. It basically tells about the news cycle (long before CNN existed) and how the news outlets are always looking for the strange, bizarre and negative stories to get you to tune in.

But by training us to look for the negative, they are doing a major disservice to the world. Think about how many negative subject lines hit your inbox in a day. How many of them motivate you to open them and read the rest of the story?

“Why your website is not making you any money!”

“Your account has been deleted!”

“Don’t buy XYZ product!”

Many of the best marketers have known this secret of the tabloids for years. A negative headline (or subject line in emails) will get the reader’s attention. That is why the grocery stores have magazines with the headlines facing up for you to read about who is cheating on who, how the president is meeting with aliens and how the end of the world is coming according to some newly uncovered 5000 year old text.

Fact is, once they have you reading the story, they know you are going to keep reading. Same with emails. Once you open that email, they are going to hook you.

What is the solution?

I know that when I see these negative headlines, I rarely open the email, because I don’t want to encourage the marketer to continue with this practice… unfortunately too many people fall into the trap, and actually make a purchase based on the slippery slope. Each section of the slope is well oiled to make sure you fall into the funnel as quickly as possible. The headline gets you to the first paragraph, which leads you to the next and so forth, until you are clicking on the link.

The best way to help change the culture, is to be informed.

Don’t fall for the negative headlines. You know that if it is coming from a marketer, the chances are good that the negativity is a ploy.

Why worry about negativity in the first place?

Think about the way psychology works. You read things, they sink into your subconscious mind, which has no truth detector like your conscious mind does. It believes everything the conscious mind tells it. So when you read things like “Why you aren’t making any money” or “Your website sucks” in the subject lines of your emails, your conscious mind may not believe it, but the subconscious mind is devouring it and believing.

So your results will align themselves with the negative patterns that your subconscious mind is absorbing. “I am not making any money online” and “My website sucks” becomes the framework, and your actions help make that reality.

When you read stuff like that, you are better off saying something that contradicts the negative subject line out loud, like “I am going to make a lot of money online” and “My website is getting better at converting prospects into customers!” These are called affirmations and have been shown to make people successful without any other training. They simply believe they are going to be successful, and their subconscious starts aligning their results with the framework that it believes to be true.

If you can do affirmations even one tenth as well as this little girl, you will have much success in your life! Gratitude is the key to changing your attitude about your life. Crush the negativity with powerful affirmations that set you up for success!

“My copy converts!”

“I am making money online!”

“I am grateful that my online business is growing!”

“I am thankful that my list is getting bigger and more responsive every day!”

Begin doing this in front of the mirror. The car is a great place to do this, although you may get funny looks if you do it a traffic lights. But think about it this way, you can look funny now and when you are driving your dream car, they will be drooling too much to worry about your eccentricity.

Insanity + Money = Eccentricity.

Start your successful day right now, by affirming something that you want to happen in your life, and be thankful for it as if you have already received it! That is the first step toward your positive, successful outcome!

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