Micheal Savoie

So I was doing my morning socializing on Twitter when I saw a Tweet from my friend in Israel. Her friend Mish was being recalled into the Isaeli Defense Force (IDF) because of the massive violence going on between the Hamas Controlled Palestinians and Israel.

Trouble is, Mish is in an Isolation Ward of a hospital awaiting her bone marrow graft to take hold. Leaving that room would kill her.

Luckily, the hospital that Mish is in is far enough away from the Rocket Launchers for the Palestinians that she is safe for now.

Prayer From Around The World.
The importance of having friendships around the globe is to be able to lean on them when you are having tough times. Sometimes people need words of encouragement, some tips to help them get through the situation or a prayer for intervention from the Big Guy. It is through this relationship building that we have the ability to interact with the people who may be praying for us when we need it most!

My friend Rachel Rofe told me about this movie and now I have to go out and rent it. After watching the preview, I can see the power of paying it forward.

So if you are looking to make a difference in your own life, take a few minutes and make a difference in someone else’s life first!

The tweet came at 9:11PM (strange that it came at that exact time) from John Reese, a guy I know only through the Internet, although I worked for many years with one of his webmasters. But John is one of those quiet guys who does not get overly verbose on twitter, although his personality does tend to show when he gets on a roll.

His tweet was immediately gut wrenching and curiosity inspiring. I went to the website that he had linked to, and they really did not say a whole lot. So I went to TwitScoop.com and immediately I saw the tag cloud with the words Continental, Crashed, DIA, Denver, Airplane all getting bigger and bigger.

I never realized it until today that twitscoop’s word cloud updates in real time. It was so odd to watch the words struggle to get bigger and then grow again. I started to drill down into the tweets, and found people who were just repeating what other people told them, or what they got from the news.

I saw a tweet from someone saying that they were listening to police and fire department scanners on a website. I went there to find a treasure trove of first hand information from the boots on the scene!

So obviously, the information would end up coming out here. I watched that site for the next hour and was amazed at how the information coalesced into a complete story right before my eyes (they posted transcripts every few minutes of the most important points on the timeline right on the site as I listened to the police and firemen talking in realtime). Think about the implications of being able to report on a story as it happens, actually getting the information out to the people who were waiting for more information on twitter.

I saw another tweet on the TwitScoop.com page that caught my attention. A young lady was talking about the facts of the crash being hard to discern based on the sources of information. Her name was Nora Burns and went to her twitter page to find out what else she had tweeted about the crash to see where she had been getting her information.

When I arrived on her page, I was immediately struck by her profile, which told the world that she was a professional speaker. Since I am a speaker myself, that immediately sent my mouse to the follow button. I had to keep up with her, since she does what I do, and it is very good to network with other speakers.

Next thing you know we are discussing social networks and the different types of people and how they each use the social networks differently. Within a couple of hours of the announcement by John Reese, I had a new friend and contact. I even thought that there might be a chance that she could speak at one of my workshops on Social Network Effects on business and advertising.

It is really exciting to know that by paying attention to one person who I admire, I was able to find a new person to interact with that could someday teach my clients about the way people with different learning styles and personality types will take to different social networks.

I hope the people from the Continental Flight 1404 are alright…

I spent a whole week with a hypnotist.

Dr. Harlan Kilstein is no ordinary hypnotist.  He is no ordinary man.  Dr. Kilstein was once the most successful hypnotist in South Florida.  In an area where people are looking to look good in a bikini, he capitalized on a hungry market (literally, since he was after the weight loss market) to explode his practice by simply advertising better than everyone else in his market!

But Dr. Kilstein retired from his practice, because he was making too much money by selling products in markets you and I would consider too crowded to break into.  This marketing genius is the man behind some of the successes you see taking the market by storm like “Million Dollar” Mike Morgan and Jenna Lloyd.  Some of his successful students are quietly raking in millions behind the scenes without any name recognition (in fact, they ask not to be mentioned by name to keep from being bothered) in very crowded markets!

Think about this, Dr. Kilstein is not out to “TAKE” market share away from other businesses in these crowded niches (markets – he prefers to call them markets, since he is not after a specific segment, but the whole market).  Rather than take, he teaches that by going into that market, you are actually expanding it, making it more profitable for yourself and your competition, because your competitors are all potential JV partners.

Pardon Me, But I Want To Steal Your Customers!

If we look at the world through scarcity tinted glasses, we would think that Dr. Kilstein is out to take away our customers in the Underwater Basketweaving niche.  We have struggled and fought our way to the top of that niche and our customers are OURS!!!  So when another marketer comes to us with a product idea and would like us to help them promote it to our list, we give them excuses, like “my list doesn’t buy that kind of product”, “my buyers don’t have enough money to afford your product.”

Abundance tinted glasses would make us look at this request as a way of increasing our income through a potential JV where we could get a nice percentage of some great commissions, and we could cross promote each others’ products and get that much more business! 

Why are so many companies failing?

Because they look through the scarcity glasses!  They don’t see that potential that is out in the marketplace.  They only see the current number of consumers, when daily new customers are born.  A simple way of looking at this is if only 3 companies are selling red cars, they are not able to get more customers for red cars unless they find new ways to advertise… but if they have been advertising the same way for the last 20 years, they may not ever find a way to reach the newer buyers.  But if they allow new competitors into their market, people who think differently, market differently and reach a different segment of the market, they are suddenly attracting a whole new breed of consumers of red cars and they may decide to compare this new brand of red cars with your red cars and see that your red car features are much better and buy yours!

Way too much of our advertising these days is making the other guy look like a bumbling idiot instead of telling about the benefits of our product and of dealing with our company!

Price Wars Lead To Losses For Everyone

Why fight on price?  Not everyone is looking for cheap.  People are looking for value.  Everyone looks for value, even at a low price.  Whoever delivers the highest perceived value/dollar spent will get the most sales.  Plain and simple.

When everyone cuts and slashes price to bring in the most people, what usually happens is that they have to cut value, too, which means angry consumers.  I worked in retail for 17 years and I saw price cutting.  They would do whatever they could to keep prices as low as possible, while forgetting about the value.

Products began to break easily as shoddy construction was cheaper than quality construction.  Wages were kept low, so only the mediocre workers would work at those wages and customer service levels dropped.  How is that good for the consumer?

Contrast that with the luxury goods retailers who don’t worry about price, they tell you how your back is going to feel so much better when you sit in this recliner and how your feet will feel like you have just been massaged by a Tokyo Geisha if you wear this pair of slippers.

My Verdict: Scarcity Is Guilty

Guilt is definitely leveled at the scarcity minded corporations out there who are afraid of getting more people in their market.  They are the reason that many of our consumers are in such dire straits.  They are getting less value for their dollar and being marketed to so heavily with the message that if they aren’t buying more expensive stuff, they haven’t arrived.  So everyone is spending more than they earn and it is the government’s responsibility to bail out the companies who are losing their shirts instead of fixing their strategy.

You can look at abundance like congress does, and believe that the supply of money is limitless!  Nevermind that they could try and boost the market for products by just creating more jobs building infrastucture in our country, since the growth we are experiencing is not going to stop just because of a recession.  People are still being born daily.

We will need better transportation in the coming decade, more energy (let’s build nuclear power plants) and a faster more secure communication infrastucture.  The government could take the cue from the past and start planning for the future immediately!  We have an abundance of people who are more than willing and able to work.  In fact many would love nothing more than to be a part of the future of our country by helping build it.

Death To The Infidels Of Marketing!

One of the people I call a friend (and a rather odd character) thinks he’s a messiah of some sort and made a video of how to tackle this ever-increasing problem.

And believe me you, it’s probably nothing you ever seen before.

http://ourwiz.com/likes/Twitter-Video

No typical internet marketing hype. Heck, no typical MARKETING in general.

Just a very strange yet effective way to use a really simple application to thrive in this trying time.

Watch it here.

http://ourwiz.com/likes/Twitter-Video

Rub Me The Right Way?

His technique known as Rubbing Multiple Lamps could turn around your business and make you profitable again.

Learn it here.

http://ourwiz.com/likes/Twitter-Video

Getting Your Blog Installed FOR You!

Go check this out: This guy will literally build your websites FOR you as part of his coaching program:

http://ExtensiveTraffic.com/Underground-Training-Lab

I don’t know anyone else that does this… so if you need that level of coaching, then DO this.

He’s only got a few of the “I’ll build it for you” spots in his program.

Have an amazing day!

Micheal Savoie
http://twitter.com/michealsavoie

PS - Jeff Johnson is one of those guys who really overdelivers and everyone from my community who bought Jeff’s coaching program are still on it!

http://ExtensiveTraffic.com/Underground-Training-Lab

PPS – You know how much I love free stuff!  I just found a site where you can win a free copy of The Dark Knight DVD!

Technorati Tags: abundance, scarcity, economics, government, infrastructure, free dvds, The Dark Knight, blogs, twitter, getting traffic, more sales, more leads, Jeff Johnson, marketing, niche marketing

Networking is very important, it can make the difference between being an unknown in your living room or having a 6 figure business.

You can find people that will connect you to potential customers, JV partners or combinations of those.  You can also find friends that will make your life more rich and meaningful.

Where you meet these people is the important part.  It is great when you can meet people at events, but events can be very costly for struggling entrepreneurs.  Meetups are cool, you can get as local as you want, by signing up at http://meetup.com to find the local meetups in your area.

One of the best places I have found to put myself into the circle of influence of some real movers and shakers it twitter.  With twitter, you can interact with your friends and be automatically introduced to new people just by the very nature of the medium.

With twitter, you can keep all of the people who follow you up to date.  You have 140 characters that you can use to tell people what you are doing, who you are with or when you are going to be somewhere!  It is really interesting to see what others are doing on twitter.

Some of my friends like to quote their favorite authors, give content from teleseminars and seminars they are attending or reveal some of their wisdom from hours for cogitation… (or a revelation while sitting on the toilet as one friend says)

Who do I think you should follow?

People who resonate with you.  People who talk about the things you are interested in.  If you are into Tasty Delight, then you might want to find others who talk about Tasty Delight.  Finding these people is not very hard.  In fact, I have a list of tools you can use to build your follow list (the folks you want to follow):

Search.Twitter.com

Twitter search allows you to find people who use particular terms in their tweets.

Now if you use a client like TweetDeck, you can also include searches for a particular term as one of your columns of tweets, and then you can choose to follow the people who are influencers in your topic of interest!

http://tweetdeck.com

Overall, you want to create and participate in great conversations to meet up with the most influential people in your niche!  By doing so, you are showing your knowledge and personality

Another Twitter User Comes Up With Great Solutions To Life’s Depressing Situations

We live in a time where bad news seems to be the order of the day.

A new corporate giant seems to be tumbling each day. Depressing
revelations that despite your most prudent efforts, your 401k plans
and savings seem to be evaporating.

One of the people I call a friend (and rather odd character) thinks he’s
a messiah of some sort and made a video of how to tackle this
ever-increasing problem.

And believe me you, it’s probably nothing you ever seen before.

http://ourwiz.com/likes/Twitter-Video

No typical internet marketing hype. Heck, no typical MARKETING in
general.

Just a very strange yet effective way to use a really simple
application to thrive in this trying time.

Watch it here.

http://ourwiz.com/likes/Twitter-Video

Have an amazing day,

Micheal Savoie
http://twitter.com/michealsavoie

PS – His technique known as Rubbing Multiple Lamps could turn around
your business and make you profitable again.

Learn it here.

http://ourwiz.com/likes/Twitter-Video

Technorati Tags: twitter, events, offline, meetups, tweetups, twitter search, twitter video