Micheal Savoie

Some marketers are really meant for great things, and you can
usually tell by looking at the size of their email lists. A person
does not accumulate a large email list without having something.

I equate it to seeing a really homely man with a gorgeous young
woman. You know he either is a really good hypnotist, or he has a
really big list! Gotcha. You understand what I am saying, though.
Looks mean nothing in a marriage if you are able to communicate
with your partner, be a good listener, and satisfy enough of your
partner’s desires.

So it is with a marketing relationship. Many people will end up on
someone’s list for a free ebook or a special report. But why do
they stay with them for years? And why do they open their emails
and read them?

I receive emails from hundreds of marketers everyday. Most I
delete rather quickly, just by looking at the From field and the
Subject field. Some I read immediately, when they are from certain
marketers with whom I have established a good relationship. I
either find their emails entertaining, informative, or I just
respect those particular marketers enough to trust them not to
waste my time.

I personally hope to one day be that way with many of the people
with whom I do business. While I do not want to be famous, I do
want people to believe in my sincerity, and that my message gives
value in return for the time they have spent reading my email.

Do you want to be a marketer that people read as soon as the email
hits the inbox? If you answer yes, then read over these things
that have made me want to read an email from someone.

1. Honesty: How often do you see an email that shows “Your ATM Machine” or
something similar in the FROM field? Typically I delete stuff like
that. Once in a while I may be curious enough to check it out, but
after I’ve been burned once, that is it. I never open that type of
email again.
In a Subject field, I typically only open those emails whose subject
line makes sense. I really dislike those random words emails.
Some of this SPAM that is so blatantly obvious because the words do
not even make sense. Those are immediately deleted.
Another way to get me to delete an email without reading it is to
have a bunch of gibberish in the From and Subject. Sure, most of
those are programs that are used to send the emails. Usually it
means they don’t care enough about the recipient to buy a program
that works well to send their email.
I own 5 different autoresponder scripts, and one mailer program. I
test them out by sending myself an email. If it looks alright to
me, then I send to the group.

2. Relatability: There are one or two marketers that I will delete just because they
have priced themselves out of my range. If I only ever buy stuff
$197 and under, then I sure as heck will stop reading the emails of
a guy who constantly says he got me a deal, so when I click on his
link I find the price has been reduced to $4995.00! The product may
be the next Butterfly Marketing, but if I got on that guy’s email
list for a free membership website, it does not mean I can afford
those kinds of things. If he throws in an item or two that are
under $100 once or twice a month, I would read his emails more, but
when you don’t relate to someone, you stop listening to them.
Sometimes you even unsubscribe.

3. Fulfill a need: I have opened emails from some marketers even though I know I can’t
afford what they are going to try to sell me just because I know
who it is from. I know that in the past, I have either seen a
funny video clip, received a great recipe, or gotten a free
download. I have to say that I even tolerate bad spelling and
grammar if the email fulfills one of my major need groups.

I like to laugh. I like to save time. I like to save money. I
like to make money. I like to feel like I am important. Does any
of this sound like you? Do you think there may be people on your
email lists that are like that, too?

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Micheal Savoie is the webmaster of 60+ websites, of which his
hosting company hosts all but one, but just you wait until he finds
a good programmer…lol.
You can find his latest brain dumps on his blog at
http://michealsavoie.com/welcome and other websites throughout the
Internet. He is currently putting together a Link Directory
Website Package for a rapidly growing network of webmasters.
Check it out at http://yourdirectorywebsite.info

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Feel free to reprint this article as long as the above about the author box is left intact.

I have a link for you that you will thank me for as long as you take advantage of it.
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It is for a website of one of my partners, who has been putting on
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http://www.michealsavoie.com/presents/30day

http://www.michealsavoie.com/presents/90daychallenge

Check it out and leave me a note if you don’t agree that the
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Have an amazing day!
Micheal Savoie

I was remembering some of my old motivational seminars I had been to a long time ago, before I ever thought of being involved in Internet Marketing. I remember Charlie “Tremendous” Jones telling our group that the main reason he was remembered by so many people during his successful sales career, was his attitude. He made it a point to be “Tremendous!” whenever someone asked him how he was! Now he didn’t say that he always felt tremendous, only that he made it a point that he was going to be tremendous. Since attitudes are decisions for each of us, and each decision we make is based on attitude, we have to get help from outside sources to refill the cup of our attitudes.
Someone showed me a glass full of water, and equated it to my attitude. Everywhere he went around the office, he would slosh some of the water out. Eventually the glass was half full. A seminar, or a motivational mp3 or DVD, or even kind words from a friend all contribute to refill the glass.
In other words, if you are pushing yourself too hard for too long, your attitude will eventually begin to weaken, fade, and dry up. You need to revitalize yourself by surrounding yourself once or twice a year with positive, like-minded people for a pitcher full of attitude to refill that glass. Then during the six months that you are away from the seminars, if you throw a DVD in your PC or DVD Player and watch some uplifting speaker, or a movie like Rocky, or read a book like Think and Grow Rich, you are refilling yourself from that pitcher. But every six months or so, your pitcher runs dry. So it is time to get together with all of your crazy, upbeat, positive friends at another seminar to reload that pitcher.
I don’t know about you, but finding a good place to continually get a dose of positive is a challenge between major seminars.