Micheal Savoie

If your inbox is anything like mine, you should have had a ton of emails about FeBeNe. At first it looks like one of those deodorizing sprays, but then you see that it is probably some sort of acronym. Well, luckily for me, I was at the conference when Ben Mack exposed his water wiggler to a room full of amazed onlookers! But, I digress, since he also explained in detail what this FeBeNe is and why it should matter to us.

In this presentation, Ben explained that there are three income streams that a business wants to have, although the traditional marketing funnel only works with 2 of them. The Front End (FE) is the product that gets people into your marketing funnel and is the initial profit (in some cases businesses actually take a loss in order to get people into the funnel, but we don’t want to lose money at any point, so we will ignore that) point of the marketing funnel.

The Back End (BE) is where the average sale is increased, because you are offering additional products or a one time offer (OTO) that people will either buy or not buy. So we already have FeBe, in our traditional funnel, but the only way to keep making money from the people we have in our funnel is to continue to throw BE’s at them and hope they continue buying. Which means we have to scramble to add new BE’s while also getting more people to our FE’s…

So Ben explained that adding a continuity program to the marketing funnel is a great way to add Never Ending (NE) profits to the marketing funnel (which suddenly is no longer funnel shaped because we added the NE to the mix) so that the Front End and Back End are really just ways to get people into the Never Ending streams. They become your lead generators that pay you for generating the leads for the NE’s.

The Guerilla Balance Sheet is a $7 report that will expose this in greater detail and show you how to plan your funnel so that it is now a lead generator for your never ending streams of income. In fact, your marketing will be more like a Water Wiggler than a funnel, because your leads will be coming in and staying, insteading of pouring out the bottom.

I highly recommend this report, because your business depends on your ability to make decisions based on how much they put on your bottom line. If you can add to your bottom line just by gathering leads, how much more money can you make when the leads buy your continuity program? The Guerilla Balance Sheet explains this in more detail and will allow you to make better decisions when the time comes!

Have an amazing day!

Micheal Savoie

PS – I have a cool backend offer that you can add to anything you are selling. The products come with their own sales pages and a OTO page to sell them all together. Check it out!
Get my 12 pack OTO.

1. Jose Damaso Rmon says:

   March 28, 2008 at 2:01 pm

   Yes I thought the name was reffering to some kind of cosmetic.
   O love the idea of the Never Ending stream of leads eager to buy from us.
   I think the great side of the Internet business is having a never ending flow of cash to our bank account.
   Jose Damaso Ramon
2. D. P. Gatten says:

   April 11, 2008 at 3:25 pm

   Hi Mike,
   Great explanation. I have posted it to my Blog with the link back here. I’ be back and peruse some more ASAP!
   Thanks, DP