I was spending a good portion of my day sorting through keyword lists to find the keyword phrases I was going to use for my Google Adwords Campaigns. You see, if you target the right keywords, the actual cost per click is very low, and you can get a lot of traffic for much less money up front.
I am sure you have seen Brad and Andy’s Going Natural videos, and it shows how they managed to bring hundreds of thousands of dollars in business from search engine traffic alone. Well how do you get search engine traffic that can make you that kind of money? Optimization. It has become a buzzword in the Internet Marketing industry for the last 4 or 5 years, and Google has done their darnedest to shake up the meaning of search engine optimization (SEO) . After all, there was a time when all you had to do to be number 1 on the search engines was use the keyword phrase enough times on your webpage, and you were a shoe in. In fact an entire industry blossomed of people who could create a webpage full of affiliate links and no actual content that was merely a whole lot of keywords.
Google has now decided that these types of webpages do not serve their customers (the people who search) and has booted all of them off the search engine. Can you imagine how people felt after they had spent their hard-earned dollars on these web pages?
What does this mean to us? We are now in an era where we have to dance around the landmines that SEO of the past has been telling us. We need to be placing our links on link directories and on websites that have similar content to our keywords. We need to make each of our landing pages be as optimized as possible for the keywords that a search engine user has just typed into the search engine. It means we need more pages, more disk space on our hosting accounts and more places to place our links.
In short, the answer is to develop a routine of finding out what keyword phrases are the most popular, creating an optimized page for that keyword, and then placing links to that page on link directories.
So in the long run your traffic will increase if you do these things consistently. I have a website that I have been testing this out on, and it has steadily gained visitors over the last few months, so I know that it works. The problem is while you are waiting for the traffic to pick up from the search engines, what do you do? One of the things that I do, it place Adwords ads for some of the keywords that I have already researched, so that I am getting traffic immediately. This helps to develop the income quickly, and reduces the money I am spending on my website. Of course, Adwords is not cheap, so I also use traffic exchanges, and safelist ads. At least the name of the website is getting around, making the site more popular and helping with word of mouth advertising.
If you take anything from this article, remember that what works for you today can be changed at the whim of the search engines. You should never put all of your traffic reliance on any one source. And link directories are vitally important to your plan of action. And if you set your website up to gather opt-in subscribers, you will have a resource that will outlive your website pagerank, because you can always send your list a message to get them back to your website.
If you need a tool to help you with all aspects of what we just discussed:
http://michealsavoie.com/presents/kwc
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Micheal Savoie operates www.traf-x.info an eBay and clickbank tools website. SOme of his other websites include: www.traf-x.biz hosting, www.traf-x.com Traffic Exchange, www.citrushillslodge.com travel website, as well as www.yourdirectorywebsite.info and www.publicdomainprowler.net among dozens more.
Micheal is setting up a series of Viral Attitudes Seminars beginning in the spring of 2007. If you would like to be notified of the dates and locations of these seminars, visit this link and you will be alerted when the dates are set.
http://viralattitudes.info/notify/index.html

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