Micheal Savoie

When television shows began selling their DVD sets immediately before the next season began, I saw an incredible marketing machine in place. The powers that be at the networks knew that people who were already fans of their favorite shows would want to buy the preceding season immediately prior to the start of the current season, which is typically advertised to the world every 15 minutes on most television networks.

But this season of 24, starring Kiefer Sutherland, has gone a step further. They hit us hard with a 4 hour season premiere over 2 days. And I mean this has to be the hardest hitting season yet. Jack is offered up as a sacrifice in the first hour, he has to kill one of his long time friends, and he watches a nuclear bomb go off in Los Angeles. After watching the first 4 hours, you are going to schedule the next 20 Monday nights to be sure you are sitting in front of the TV at 9:00PM.

The business model this year is incredible, however, in that immediately after showing this 4 hour premiere, it goes on sale in stores the very next day! So if you missed it, now you can hurry out and buy it. Or, if you are a fan and want to watch it again three or four more times before Monday night, then you will be in the stores Tuesday to pick up your copy. I have to hand it to the production team, they really played this out impressively. I just wish I could get a piece of that action.

So let’s see how we could use this type of business model in our niches. Those people who blog a lot, could have an ebook of their last year of postings in an ebook and sell them. If you are one of the video bloggers, you could have a DVD full of your best videos. I sell software on my website, and one of the programs I sell is DeadEasy Wow! eBook Maker, and I have used it to compile PLR rights products into some unique products that make the originals look like a 2 year old created it. I also get a good price for them by doing this. But this software would actually be very useful to the people who could be making text, audio and video products that they could be launching for a big payout.

So while I was impressed with 24: the show, I am even more inspired by the 24 business model, since I can see more programs following up with this as well. What if Mike Filsaime were to have a seminar, and on the day after the seminar, have a DVD product of the seminar available for sale? Our technology has reached the point where we can have audios and videos piped across the world to a place where a team of experts can edit and format the product into a sellable format ready to be sent to a reproduction fulfillment plant where orders can be sent and they ship out the finished product to the thousands of people who could not attend. We have reached the age where a product can be created on the fly and marketed instantly to thousands of people via JV partners all at the push of a button.

Keep your eyes on a group of marketers that is coming under the radar. They have their following, and in a few months, if not weeks, they will burst upon the Internet Marketing scene with the force of one of the suitcase nukes that melted a crater in Los Angeles in 24. I won’t tell you their names, but I will tell you that in my February edition of Resolve to Succeed Monthly Newsletter, you will get to meet one or two of them. I have the privilege of interviewing some amazing people, and if you are a subscriber, you will get to see it all! Right now the only way to subscribe to the newsletter is to buy my ebook: Resolve to Succeed in 2007!

Have an amazing day!

Micheal Savoie
http://publicdomainprowler.net
http://softwarerebel.com