Micheal Savoie

I am gearing up for a fun time with the Super Bowl this evening.

We typically watch the Super Bowl at home, unless we get invited to a party somewhere, but most of the time it is the family at home.

My favorite part is the commercials, because that is where you see marketing genius at work. They only have 30 seconds to get your attention and you may be getting ready to head to the bathroom because of the refreshing beverages you just had.

So if they want to stop you in their tracks, they need to do something outrageous, since your bladder is shrieking rather loud.

Watch the Super Bowl commercials and watch for the attention getting headline (usually not a headline in a commercial) – which will be something outlandish or urgent. See how many different styles of headlines they use, and take notes of some of the ways they use humor.

In fact, if you see a commercial that really makes you laugh, try to remember what business actually did that commercial. Sometimes the ad fails to deliver on the actual message and only entertains.

Your own sales page will often work like that, your headline might draw the wrong people in, or give the wrong impression. You want a benefit laden headline that tells the reader that they are going to get this benefit if they read on!

Of course, I have a bad habit of always being in business mode, so I am always enjoying the learning experiences, but I do plan on rooting for the Steelers, even though I may end up switching in mid game for the Cardinals if they start showing some promise…lol.

I am more a fan of the game than of either of these two teams. The Cardinals have a very good quarterback who can deliver the ball anywhere on the field. But the Steelers defense is rated #1 against both pass and run, so they will have some resistance I am sure, but the true test of the winners is how well they face the resistance and overcome it!

So enjoy your day, if you watch the game, enjoy the whole experience. Take the time to enjoy your family and friends, and tell someone that you love them today!

Have an amazing day!

Micheal Savoie
http://twitter.com/michealsavoie

PS – Nothing to sell today. Just enjoying my friends…
Have I told you lately that I love you?